If it bleeds, it leads
Heroism just doesn't sell copy as well as scandal. This proves it:
While ABC, CBS and NBC have chosen to highlight [the Haditha] potential scandal, a new Media Research Center study finds those same networks have given far less attention to the heroic deeds of the 20 members of the U.S. military who have received the highest recognition for bravery since the war on terror began. In fact, 14 of the country's top 20 medal recipients have gone unmentioned by ABC, CBS and NBC.